About

We're building the checkout we wished we had.

Lytup was founded in 2022 by a small group of engineers, designers, and payments veterans who kept running into the same broken tools at every company they joined. So we set out to build something simpler, more honest, and more professional.

Clarity

Payments are already complicated. Our product, our pricing, and our documentation are not.

Craft

We ship slowly, on purpose. Every screen is reviewed by design, engineering, and support before it goes live.

Trust

You give us your revenue. We treat that responsibility with the seriousness it deserves.

Team

EW
Elena Ward
Co-founder & CEO

Previously led payments at a fintech unicorn.

RS
Ravi Shah
Co-founder & CTO

Built infrastructure for two IPO'd companies.

MK
Marcus Klein
Head of Design

Designed checkout systems used by 8-figure brands.

PA
Priya Anand
Head of Compliance

20 years across PCI, SOC 2, and financial audit.